Abstract:In the recent years, importance of insurance sector is increasing and is expecting further growth. Hence, the career opportunities are enhancing in this sector. The study indicates the important role that staff training plays in guaranteeing organisational productivity, technological development adaptability, industry compliance and drawing on a variety of investigations. Also the study highlights the need of training of sales force in the insurance companies and  to examine the competencies needed by those sales representatives. This study also suggests that general insurance companies need to train their sales person to an adequate standard in competencies of problem solving, information technology utilization, cultural adaptability, emotional intelligence, collective competence and work ethics.The insurance industry continues to face various challenges. Significant among them is the poor public perception, which leads to lower penetration level. The overall objective of this study is to assess the impact of training programs to overcome such challenges affecting the growth of life insurance business.

Keywords: Effectiveness, training programs, sales force, productivity, development, growth, insurance sector.