Abstract: This paper explores the profound impact of digital transformation on contemporary business administration practices. With the rapid advancement of technology, businesses worldwide are embracing digital tools and strategies to enhance efficiency, productivity, and competitiveness. This abstract examines the opportunities and challenges presented by digital transformation, including the adoption of digital marketing strategies, the integration of data analytics for informed decision-making, the evolution of organizational structures to accommodate remote work and agile methodologies, and the importance of cyber security in safeguarding sensitive information. Through an analysis of relevant literature and case studies, this paper aims to provide insights into how businesses can effectively navigate the digital landscape to achieve sustainable growth and success in the modern era of business administration.

Key words : Technology integration, Data-driven, Agility, Automation, Customer-centric, Cloud computing.