Abstract: The main goal of this study is to examine the role of media in Indian democracy The media plays a crucial and determining role in promoting democracy. The media and mass communication act as watchdogs, scrutinizing the actions of government officials and holding them accountable for their actions and policy execution despite having multiple important and key influences in encouraging democracy. The media faces different challenges arising from other spheres. Different strategies to strengthen media are studied here.

Keywords: Media, Election, Government, Democracy, Organizations.