Abstract: The success of an organization is deeply tied to its human resources, making Human Resource Management (HRM) a critical driver in achieving organizational goals. In India’s retail sector, which significantly contributes to the national economy, the role of HR practices is more important than ever. Post-2021, the retail industry in India experienced a substantial shift. Despite an 8.5% decline in FY 2021 due to pandemic disruptions, the sector rebounded in 2022, reaching $836 billion, with traditional retail contributing 81.5%. However, the acceleration of e-commerce and digital platforms has altered consumer behaviour, pushing brands to enhance their online presence and adapt HR strategies accordingly.

    This study focuses on the retail sector in Bhopal Division, a city poised at the intersection of traditional and modern retail trends. It explores the modernization of HR practices in this evolving landscape, addressing challenges such as talent acquisition, workforce planning, and the impact of technology-driven changes in the workplace. Key HR strategies—such as selective hiring, continuous training, and employee engagement—are analysed using statistical tools like Chi-Square Test, ANOVA, Correlation, and Regression. This empirical review aims to provide insights into how HR practices in Bhopal’s retail sector are adapting to modernization while contributing to organizational resilience and growth in a rapidly changing market.

Keywords:Human Resource, HRM practices, Modernization, Organizational Goals.