Abstract : This study examines how consumer perception affects the demand for organic food items in India, with a particular emphasis on the variables that affect consumer knowledge and buying patterns. According to the study, 56.7% of respondents said social media was their main source of information, demonstrating the critical role it plays in spreading knowledge about organic products. 64% of respondents say they only seldom buy organic food, and 12% say they never buy it at all, indicating a substantial disconnect between knowledge and actual shopping behavior despite high awareness. This disparity is ascribed to obstacles including the increased price of organic goods, their restricted availability, and doubts over their genuineness. The results indicate the need for a multifaceted strategy to increase demand for organic food, which includes making organic products more affordable, making sure that labels are transparent to ensure authenticity, and launching awareness campaigns that emphasize the long-term health and environmental advantages of eating organic food. By tackling these issues, India's organic food business will be in a better position to meet consumer demand and see long-term growth.

Keywords:Consumer Perception, Organic Food Products, India, Consumer Awareness, Purchasing Behavior, Organic Products, Health, Environmental Benefits, Organic Food Market.