Abstract : This research paper explores the initiatives undertaken by the Indore Municipal Corporation (IMC) to promote a circular economy, with a focus on the principles of Reduce, Reuse, and Recycle (3R). Indore, recognized as India’s cleanest city, has implemented several innovative waste management strategies that integrate these principles into urban governance. The paper examines IMC’s efforts in waste segregation at the source, the establishment of decentralized composting and biogas plants, and the development of advanced recycling systems for plastics, e-waste, and construction debris. These initiatives include promoting waste segregation at the source, establishing composting and biogas plants, and implementing recycling programs for various waste streams such as plastics, e-waste, and construction debris. By adopting these practices, IMC aims to reduce the environmental impact of waste, minimize landfill usage, and foster resource recovery. The paper analyzes the success of these initiatives in improving urban sustainability, reducing carbon footprints, and creating economic opportunities through waste-to-resource conversion. It also provides insights into how IMC’s model can serve as a replicable framework for other cities seeking to integrate circular economy principles into urban governance. On the basis of  secondary data and quantitative analysis, the research highlights the environmental, economic, and social outcomes of these initiatives, including significant reductions in landfill usage, resource recovery, and the creation of new jobs. The paper also addresses challenges faced by IMC, such as financial sustainability, waste stream diversification, and community participation. It concludes by discussing the long-term vision of Indore’s circular economy, which includes a zero-waste future, renewable energy integration, and scalable waste management solutions for other cities in India and beyond.

Keywords: Indore Municipal Corporation, Sustainable Development, circular Economy, Reduce, Reduce and Recycle, 3R, Waste Management etc.