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October to December 2024 Article ID: NSS8874 Impact Factor:8.05 Cite Score:211 Download: 19 DOI: https://doi.org/ View PDf
Pros and Cons of FDI in Multi-Brand Retailing in India
Dr. Rupesh Pallav
Assistant Professor (Principal Incharge) Govt. College, Rajoudha Porsa, Morena (M.P.)
Abstract: FDI plays
an essential role in the overall development of the economy of the Country. The
contribution of FDI through financial resources, technology and innovative
techniques raises the overall productivity of the economy of the country. There
is a mixed response about FDI in the retail sector. Still, some of the
retailers are not in favour of the FDI and feel that FDI in retail is harmful
to local retailers in India. Everyone has the reasons for supporting or
opposing the issue. However, there is some pros and cons of FDI which we are
discussing in this paper. This Paper investigates the pros and cons of FDI in
multi brand retailing business. The purpose of this research was conducted with
the use of both primary and secondary databases. The primary source data was
collected by the researcher’s observations at different multi-brand retail
stores. And the Secondary data was collected with the help of comprehensive
literature available in the form of secondary data i.e., Magazines, Journals,
e-journals, Websites, Books, and Newspapers etc has been taken. After
conducting a deep review of collected data, findings are presented to
understand the pros and cons of FDI in Multi Brand Retailing.
Keywords: Pros and Cons, FDI,
and Multi Brand Retailing.














