• October to December 2024 Article ID: NSS8874 Impact Factor:8.05 Cite Score:211 Download: 19 DOI: https://doi.org/ View PDf

    Pros and Cons of FDI in Multi-Brand Retailing in India

      Dr. Rupesh Pallav
        Assistant Professor (Principal Incharge) Govt. College, Rajoudha Porsa, Morena (M.P.)
  • Abstract: FDI plays an essential role in the overall development of the economy of the Country. The contribution of FDI through financial resources, technology and innovative techniques raises the overall productivity of the economy of the country. There is a mixed response about FDI in the retail sector. Still, some of the retailers are not in favour of the FDI and feel that FDI in retail is harmful to local retailers in India. Everyone has the reasons for supporting or opposing the issue. However, there is some pros and cons of FDI which we are discussing in this paper. This Paper investigates the pros and cons of FDI in multi brand retailing business. The purpose of this research was conducted with the use of both primary and secondary databases. The primary source data was collected by the researcher’s observations at different multi-brand retail stores. And the Secondary data was collected with the help of comprehensive literature available in the form of secondary data i.e., Magazines, Journals, e-journals, Websites, Books, and Newspapers etc has been taken. After conducting a deep review of collected data, findings are presented to understand the pros and cons of FDI in Multi Brand Retailing.  

    Keywords: Pros and Cons, FDI, and Multi Brand Retailing.