Abstract:This paper explores the multifaceted challenges and opportunities for women entrepreneurs in Indore, Madhya Pradesh, using secondary data sources. By analysing government policies, industry reports, and academic literature, the study identifies socio-cultural, financial, and institutional barriers while highlighting opportunities arising from digital transformation, government initiatives, and a growing entrepreneurial ecosystem. The findings provide actionable insights for policymakers, educators, and support organizations aiming to enhance women’s participation in the entrepreneurial landscape.

Keywords:Women Entrepreneurs, Challenges in Entrepreneurship, Opportunities for Women Entrepreneurs, Indore Business Ecosystem, Gender and Entrepreneurship, Socio-Cultural Barriers, Financial Constraints, Government Policies, Digital Transformation, Skill Development Programs, Women Empowerment in Madhya Pradesh.