Abstract: The In the age of digital revolution, almost every field has been transformed by digitalization, and the media industry is no exception. Storytelling, a traditional medium, remains one of the most engaging and effective methods of communication. Stories are powerful tools for conveying information and ensuring it is remembered. A nation’s culture, traditions, language, and history are its heritage, passing these from one generation to the next through stories is an age-old practice. In the modern world, digitalizing these stories has become essential. The revival of folktales and cultural heritage through digital media has emerged as a significant trend in contemporary times. This research paper explores the role of digital platforms, especially YouTube, in the preservation and dissemination of Rajasthan’s folktales, which have historically been passed down orally. Using secondary data, the paper examines how digital media has reignited interest in Rajasthan’s rich folk culture, making it accessible to a broader, global audience. It delves into both the historical roots and future potential of these platforms in maintaining cultural continuity while adapting to modern sensibilities. Additionally, with the integration of Artificial Intelligence (AI) into content creation and distribution, the scope of reviving folktales has expanded. AI tools, such as recommendation algorithms, automated captioning, and audience analytics, have enhanced the reach and engagement of folktales, connecting them with younger, tech-savvy audiences. The study highlights how content creators on YouTube engage these younger audiences, promoting cultural awareness and strengthening identity. By analyzing how AI and digital platforms such as YouTube can play a vital role in preserving endangered folktales and cultural practices, the paper underscores the importance of digitalization as a tool for safeguarding intangible cultural heritage for future generations. It also explores the challenges and future prospects of this trend, emphasizing how AI-driven platforms can shape the future of culture preservation and sustainability.

Keywords: Digitalization, storytelling, folktales, Rajasthan’s culture.