Abstract: The role and function of public administration is essentially based on ethics and integrity of the institutions and its personnel. The traditional form of governance which is based on the formal procedures, strictly following rules and regulations and hierarchy is growing inadequate to cater to modern, complex and participatory governance. This paper suggests for the formulation and adoption of a new paradigm of ethics and integrity in public administration, one that is proactive, values-based, and embedded in institutional design. By analyzing historical frameworks, contemporary challenges, and international best practices, this study suggests a strategic shift towards ethical governance through citizen engagement, cultural transformation and systematic safeguards. In order to showcase the urgency and feasibility of the new approach, the case study in Indian context is analyzed.

Keywords: Public administration, ethics, integrity, governance, accountability, corruption, ethical leadership.