Abstract: The banking sector plays an important role in providing financial services, and women make up essential portion of bank customers. The objective of the study is to analyse and compare the overall satisfaction level of women customers of public and private sector banks in Neemuch district. The study is empirical in nature and is based on primary data collected through a structured questionnaire. A total of 500 questionnaires were distributed, out of which 480 valid responses were used for analysis, including 240 women customers of public sector banks and 240 women customers of private sector banks. Data was analysed using percentage analysis and chi square test. The results of the study show a difference exist between public and private sector banks. Women respondents’ shows higher overall satisfaction with private sector banks. Hence the null hypothesis is rejected. The study highlights the needs for improve service quality and customer-oriented practices in public sector banks.

Keywords: Women Customers, Customer Satisfaction, Banking Services, Public Sector Banks, Private Sector Banks, Neemuch District.