Abstract: Capital creation is a cycle that starts with saving and grows with investing. Indian families consider financial security the most when compared to others. Earlier, the income of women was considered a supplementary source of funds but in modern times, it has become much more significant and therefore the investment from their side also has become significant. Their returns can prove useful at the times of crises. But there is a difference between the way of investing that women chose, they think in a different way when compared to men, therefore their returns also differ then that of men. The present paper presents an analysis of the investment behaviours of sophisticated women of Indore city. The analysis focuses on the investment preferences in terms of products like gold, mutual funds, loans, preferred stocks, trusts, policies etc. as well as it attempts to determine the factors that affects the choices the most. The methodology includes the percentage analysis done on the primary data. The paper concludes that women under study prefer the low risk investment avenues the most and therefore their return percentage differs then that of men.

Keywords: Investment Behavior, Working women, Types of investments.