-
July to September 2025 Article ID: NSS9835 Impact Factor:8.05 Cite Score:7 Download: 0 DOI: https://doi.org/ View PDf
A Comparative Study of Investment Patterns of Working and Non-Working Women in India
Dr. B L Patidar
Professor, Govt.College, Sonkatch & Samrat Vikramaditya University, Ujjain (M.P.)Milind Dandwate
Assistant Professor, SJHS Gujarati Innovative College of Commerce and Science, DAVV University, Indore (M.P.)
Abstract: The financial landscape in India is witnessing a paradigm shift
as women increasingly participate in economic activities and investment
decisions. This research paper presents a comparative analysis of the
investment patterns of working and non-working women in India, examining the
influence of employment status on financial behavior, risk perception, and
investment preferences. Drawing upon primary survey data from 225 respondents
in Bangalore and secondary data from national-level studies up to August 2025,
the research reveals significant differences between the two groups. Working
women demonstrate higher savings capacity, greater exposure to diverse
investment instruments, and stronger motivation for tax-saving investments,
while non-working women exhibit a pronounced preference for traditional, safe
investment avenues such as gold and real estate. The study identifies
"Lack of financial education and advice" as the primary constraint
across both groups, highlighting the critical need for targeted financial
literacy programs. The findings contribute to the growing discourse on women's
financial inclusion and offer actionable insights for policymakers, financial
institutions, and educators seeking to empower women investors in India.
Keywords: Investment Patterns,
Working Women, Non-Working Women, Financial Literacy, Risk Perception, Gender
and Finance, India.
