• January to March 2026 Article ID: NSS9846 Impact Factor:8.05 Cite Score:16 Download: 0 DOI: https://doi.org/10.63574/nss.9846 View PDf

    A Longitudinal Study on How Digital Labour and Authenticity are Commodified in Tier-2 Indian Cities Like Indore

      Dr. Sudha Silawat (Retd.)
        Supervisor, Additional Director, Higher Education, Indore (M.P.)
      Dr. Tripat Chawla (Retd.)
        Co-Supervisor, Head and Professor, PMCoE, Shri Atal Bihari Vajpayee Govt. Arts And Commerce College, Indore (M.P.)
      Aditya Vikram Singh
        Research Scholar, Devi Ahilya Vishvavidhyalaya, Indore (M.P.)

Introduction - India is the most populous country in the world being at the realm of globalisation, industrialisation and technological growth. India's labour market stands at a pivotal juncture, characterized by a vast and increasingly dynamic workforce exceeding 56 crore people that serves as a powerful engine for economic growth. Recent data reveals significant structural transformation, with unemployment declining to 3.2% in 2023-24 from 6% in 2017-18 and labour force participation showing consistent improvement. One of the most remarkable shifts has been the surge in female labour force participation, rising from 23.3% in 2017-18 to 41.7% in 2023-24, driven by targeted government initiatives supporting women's entrepreneurship and formal employment. However, persistent challenges remain, including the predominance of informal employment affecting nearly 90% of workers, modest wage growth that has barely kept pace with inflation, and significant graduate unemployment at 13.4%. The government's consolidation of 29 central labour laws into four comprehensive Labour Codes represents a landmark reform aimed at balancing flexibility with worker protection, while initiatives like the Skill India mission have trained over 1.42 crore individuals. The gig economy is rapidly expanding, projected to reach 23.5 million workers by 2030, and India now commands 16% of global AI talent, signalling a future-ready workforce increasingly aligned with global standards.