Abstract: Artificial Intelligence (AI) is poised to become one of the most influential technologies of the 21st century. It will bring about significant changes in various areas of business management, such as marketing, human resources, finance, production, supply chain, and customer service. With the help of AI, decision-making processes will become more accurate, faster, and data-driven. However, this transformation will also bring challenges, such as job displacement, data security concerns, ethical issues, and reliance on technology. This research article analyzes the impact of AI on business management, the opportunities it presents, and the associated challenges. Ultimately, it concludes that the balanced and ethical use of AI can make businesses more competitive and sustainable.

Keywords: Artificial Intelligence, business management, digital transformation, automation, decision-making, data analysis.