Abstract: Investment behavior varies significantly among individuals based on their income sources, financial knowledge, and risk preferences. This study aims to compare the investment behavior of salaried and non-salaried individuals and identify the key factors that influence their investment decisions. Using primary data collected through structured questionnaires, the research evaluates the role of variables such as risk tolerance, financial literacy, income stability, demographic characteristics, and investment awareness. Statistical analysis reveals that salaried individuals, due to consistent income and job security, tend to favor low-risk and long-term investments, such as fixed deposits and mutual funds. In contrast, non-salaried individuals often demonstrate a higher risk appetite, opting for short-term or high-return investment options like stocks and cryptocurrencies. The study also finds a strong correlation between financial literacy and investment behavior in both groups. The findings provide valuable insights for financial advisors, policymakers, and educators to develop targeted investment strategies and awareness programs suited to different income groups.

Keywords: Investment Behavior, Salaried Individuals, Non-Salaried Individuals, Risk Tolerance, Financial Literacy, Demographic Factors, Investment Patterns, Income Stability.